NORTH CHARLESTON, S.C. – Trident United Way has launched the End of Year Give A Way, an 80-day community-wide campaign to raise $2 million by Dec. 31 to help local families build lasting financial stability. The campaign has raised more than $320,000 in its first 15 days.
For the first time, Give A Way brings Trident United Way’s year-end fundraising and volunteer efforts together through workplace giving, corporate investments, individual gifts and volunteer service. Twelve local business leaders committed a combined $120,000 before the campaign’s Oct. 13 launch.
Across the Tri-County, nearly 130,000 households, or 37%, live below the ALICE® Threshold. Some are in poverty. Most are ALICE: Asset Limited, Income Constrained, Employed, earning above the federal poverty level but still unable to afford the basics. Holiday expenses stretch those budgets further.
Give A Way is about more than giving something away. It is about giving local families a way forward.
Donations help more families access a trusted Family Coach who listens, helps build a plan around the goals they set, connects them with resources and stays alongside them as they reach lasting financial stability.
Give A Way gift cards and Houses of Hardship bring the campaign into stores and community spaces across the three counties, each with an immediate way to take part.
Give A Way Gift Cards
Give A Way gift cards offer a holiday gift that supports local families. The cards are free to pick up at participating locations across the Tri-County.
Pick up a card, scan its QR code and make a donation in someone’s honor. Then write that person’s name on the card and give it to them.
Businesses interested in hosting a display can contact Alisha Owens, Vice President of Marketing and Communications, at aowens@tuw.org.
Houses of Hardship
Fifteen miniature Lowcountry-style houses will appear across Berkeley, Charleston and Dorchester counties, drawing attention to financial pressures that often go unseen in our own neighborhoods.
From the outside, a home may appear stable and secure. Behind its front door, a family may be weighing groceries against rent or an unexpected car repair.
Each house features a QR code linking to TUW.org/HousesOfHardship, where visitors can learn more and take part.
Join the End of Year Give A Way at TUW.org/Giveaway.
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ABOUT TRIDENT UNITED WAY
For more than 80 years, Trident United Way has brought people and organizations together to strengthen Berkeley, Charleston and Dorchester counties. Through Family Coaching and community partnerships, Trident United Way works alongside local families as they increase income, reduce debt and build lasting financial stability. Its bold community goal is to uplift 15,000 families out of poverty by 2035.