Trident United Way’s virtual Sing United fundraiser begins to find the next big music star in the Tri-County

Sing United will highlight local talent in unique tournament format – winner to receive thousands in prizes and chance at a live concert


NORTH CHARLESTON, SC – Trident United Way is combining March brackets and madness with music to create an exciting fundraising competition called Sing United.

Starting now, musicians from Berkeley, Charleston and Dorchester Counties can enter the virtual competition by visiting

Sing United is like a sports playoff bracket with musicians facing off weekly and receiving one vote per $1 donation.  The musician with the most votes goes onto the next round. All proceeds benefit Trident United Way’s ongoing community efforts.

More than $11,000 in overall prizes - grand prize winner will receive

  • $2,500
  • Performance at Sofar Sounds Secret Show
  • Produced music video
  • Private photoshoot
  • Electronic press kit, website, domain & one-year hosting

Additional prizes will be available for the top four finishers

  • Live recording session at Fox Music House
  • Mentor session with Emmy Award-winning producer Adam Paul with 7 Cinematics

Adam Paul

“Famous names like James Brown, Eartha Kitt, Hootie and the Blowfish and so many others have been born in South Carolina and we hope to add another name to that list,” said Chloe Knight Tonney, Trident United Way president & CEO. “This past year has been tough on so many and Sing United will give the community a chance to have a little fun while coming together to help those in need.”

To enter the tournament and see eligibility requirements, visit Artists must register for the tournament by April 5 at 6 p.m. The bracket and first round match-up dates will be announced soon after.

Money raised during tournament voting will support Trident United Way in its ongoing mission to improve the education, financial stability and health of every Tri-County community member.

Click below for downloadable video B-roll of submissions to a similar United Way event



About Trident United Way - Celebrating more than 76 years of service, Trident United Way is a catalyst for measurable community transformation in education, financial stability and health. According to the Chronicle of Philanthropy, United Way is America’s favorite charity. Learn more at