Why Set a Goal?

Setting a goal gives your organization something to work to achieve. Having a goal allows your team to develop strategies and activities that bring an organization together in a fun and educational manner that will help them to see and understand the impact they, as a group, are having on our community. Your goal should challenge the organization and should be easy to understand.

Tip: use a United Way thermometer in a highly visible area to report up-to-date campaign information, so your team can see how they are doing.

Who Sets The Goal?

Your goal should be a joint decision of the campaign team and the CEO.

There are two ways to build your campaign:
• Increase the number of donors
• Increase gift size

Though it would be best to achieve a combination of the two, it is usually most effective and efficient to direct your energies towards a single focus. Discuss which direction is right for your company with your Trident United Way staff member.

United Way’s suggested giving guidelines

Contributors often ask, “How much should I give?” The following giving guide is intended to suggest a giving level that is in proportion to what one earns. Giving should always be a personal decision.

Annual Income Gift
$50,000+ 2% of income
$25,000 - $50,000 1% of income
less than $25,000 1hr’s pay per month